Collaborative … Engaging … Fun…
Ingrid Martini
I am a seeker of knowledge and a spinner of yarns. I love to play, I love to explore and I love bad jokes — especially puns. Bicycling is my bliss and I dig classic convertibles. I’m a no BS, hard-working, straight shooter. I have a bounce in my step and an optimistic soul. Where others see barriers and roadblocks, I see challenges and possibilities.
My Experience
I’ve been told I’ve got an eclectic background. I attained the classic English degree while working at the college newspaper. Post college, I worked at a CD catalog, a printhshop and a photo retouching service as a graphic designer. Then I wanted to think more strategically behind making ads so I got an Integrated Marketing Communications degree. I worked in product marketing, website development and content management. Then moved to a B2B agency as an account manager. I then finally gave in to my impulses and dreams and pursued copywriting. It’s been a fun winding path circling around what I really wanted to do. Now I do work I enjoy every day.
Skills // Talents \\ Beyond
I’m a natural storyteller with excellent writing and editing skills. I write many kinds of marketing and advertising for many different audiences in many different media. From B2B consumers to selling-in to distributors, carriers and big box stores to direct to consumer.
// Video Scripts \\
// Sell-in
// Training
// Install
// Feature
// Messaging \\
// Headlines
// Emails
// Banner ads
// White papers
// Print ads
// Sales materials
// Product descriptions
// Web copy with SEO
// Company \\
// Presentations
// About Us
// Boilerplates
// Brand guides
// Writing style guides
My Work Samples
AT&T CAMPAIGN
Pink is Strength
Before Otter Products created its foundation, OtterCares, OtterBox invested it’s giving in other causes. One such cause was a partnership with AT&T that sold exclusive pink cases supporting the Avon Breast Cancer Crusade. This was a multi-year endeavor that generated over $2 million.
BRAND GUIDES
Lamonte Camo Landing Page
I’ve had the fortunate opportunity to work on multiple iterations of OtterBox brand guides. I also assisted in the creation of brand guides for agency clients. A brand guide is no easy piece of work. From original draft to the version that pleases the creative director to the version that pleases the marketing director
TRAINING VIDEOS
Training for Cables
Product training is not everyone’s favorite to sit through. Knowing this I took a fun approach to the video scripts that show off OtterBox products to in-store sales assocites. I was also fortunate to have two fun personalities to work with in the filming.
WHITE PAPERS
The B2B marketing team was looking for help to develop content that displays the depth of engineering and R&D that OtterBox puts into its products. The goal of the marketing initiative is to highlight the company’s thought leadership and consultative approach to product development. The team used these marketing whitepapers to engage potential customers and direct them to vertical-specific information that helps to make a sale.